Over the decades, he cultivated a new business vision—an openness to new challenges while remaining true to his signature style.
In 1998, the first Hugh Parsons eau de parfum was launched, a niche men's fragrance that made an impact with its class and distinctive design. The iconic bottle recalls the stylish precision of military uniforms, as well as the classic army flask.
Each Eau de Parfum, crafted with fine essences and oils, offers a unique olfactory journey, evoking captivating atmospheres and evocative settings. This is true English style—a luxurious scent that cannot be missed.